Local Advertising?

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    I work for a large regional publisher and I was wondering what the general thoughts are of local digital display advertising for Estate Agents?




    can you explain further in more detail what you mean exactly by ‘local digital display advertising’.




    My guess is banner headlines/block ads on local newspaper websites – anyone else care to have a shot?


    Trevor Mealham

    For interest a friend (an ex regional agency director of 30+ years) has just built and sold 3 exec homes.

    He staged and held open days and paid for advertising in the New Shopper and local community newspapers.

    His sole agent advertises on RM and OTM.

    He achieved 2 buyers from the local paper and 1call/1 sale from the New Shopper.

    TM and OTM brought viewers, BUT NO BUYERS.

    So 3 bill to the papers

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