What are missed internet registrations costing you in commission?

On average, it takes 31 leads to get an accepted offer so why are so many estate agents ignoring portal leads? Perhaps Agents can’t cope with the sheer volume? Or perhaps they just can’t process them effectively.

With 57% of leads arriving out-of-hours there is the potential to miss a huge amount of opportunities. Whilst you are reading this, hundreds of registrations are being received by Agencies. 

So how much do you really know about internet registrations? To get a clearer understanding, Reapit explored the trends and differences in how and when these were generated. In the largest study of its type, we reviewed registrations that were being automatically imported into Reapit’s RPS software across our client base from the big 3 portals: OnTheMarket, Rightmove and Zoopla. So, what did we discover?

We already know that over half of enquiries arrive out-of-hours. Are you geared up for the busiest times of the week?

It’s evident that internet enquiries are coming in 24/7 with many of the busiest periods occurring outside of normal working hours*. It may surprise you to know that Monday evening after 9pm was the busiest hour of the week. Many of these busy periods are when agent offices are traditionally closed and a timely human response is not possible.

So, are you prepared for the busiest times during the day – or indeed the night?

In this detailed – albeit scary looking – chart, we look at the total breakdown of internet enquiries received as a percentage of total enquiries, hour by hour, throughout the week, with green representing quieter periods and red representing peak times.

There is no service like self-service

With the number of leads arriving when agents typically aren’t in the office, just what does this represent in terms of missed opportunity?  Living in a digital age, we have come to expect an almost immediate response to our enquiries – if we don’t get one we will go elsewhere very quickly. Online agents appear ahead of the game with features like online booking and automated responses to other requests. Customers, with ever busier lives, are responding positively to this shift to ‘self-service’.

So how do traditional agents compete by responding instantly?

With RPS, Reapit’s customers can compete with integrated on-line tools such as our fully customisable autoresponder, Property Pulse.  This ensures they can provide an instant and tailored response to all enquiries – regardless of the time of day or night! You can find out more here.

Download the Report today and get an independent insight into how the Portals really compare.

* For the purposes of this research, normal working hours are defined as Monday to Saturday 9am – 6pm.

About Reapit


Ever wondered which CRM platform the top agents are using to drive their success? The majority use RPS. Its customisable, brings all their sales, lettings, property management and client accounts customer information together into one user-friendly platform and provides the ultimate experience in lead tracking, management and qualification.

  • Incredible reporting capabilities
  • Customisable workflows
  • Streamlined administration
  • Industry leading integrations
  • Regular free upgrades
  • Inclusive training and consultancy

Request a demo today


Revolutionise your business today

Working with so many of the UK’s top estate agents and lettings agents helps Reapit to evolve its RPS software in line with the changing face of estate agency. Its truly integrated solution boasts impressive functionality that supports agents in providing the highest quality customer service and maximising business success.

Key features and benefits at a glance:

Boost productivity – streamline your business with customised workflow technology, industry leading third party integrations, neat shortcuts and dashboards that keep your team focused on selling and letting.

Qualify more leads – lead tracking and management is made easy with RPS. Wow features such as applicant importer and Property Pulse provide you with the tools you need to respond to leads in the quickest possible time.

Maximise communication: RPS seamlessly links your sales, lettings, property management and client accounts departments, minimising lost opportunities and duplication and enabling slick customer service.

Straightforward system: Switching to a new software system can be daunting, but our project team makes the transition as easy as possible. Once you’re set up, you’ll find that the interface is user-friendly yet incredibly efficient.

Only a call away: Nothing in life is perfect and we understand that issues can arise, that’s why you can depend on our dedicated support team, and your very own Client Relationship Manager, to tackle your queries quickly and proficiently.

Penny perfect accounts: Our ICAEW and NALS accredited accounts software helps you reconcile to the penny every day. Our industry-first Audit Report reviews the general health of your client accounts, as well as highlighting action points that can help you resolve any inconsistencies.

Measurable results: Want great insight into your business at the touch of a button? Done. RPS boasts extensive reporting capabilities, such as our benchmark Value Report, which highlights inefficiencies and opportunities in your database – helping you get a good ROI.

Innovative solutions: To help you compete on a level playing field, we’ve developed numerous tools such as the Property Tracker that gives you unparalleled 24/7/365 access to your buyers, tenants, landlords and vendors.

A truly joined up system: We have developed integrations with over 50 industry partners to make the process of sending data between our clients and their chosen third parties quick and simple to do.

Record-breaker: We are the first ever PropTech company to win four gold awards in the Supplier category at the Estate & Lettings Agency of the Year Awards in Association with the Sunday Times and The Times. This highlights the combined importance of our system as a platform for success.

Why Reapit is different

Everyone says they are different but we prefer to let our clients do the talking. Listen to what these great companies have to say about our partnership.

And here are some more happy clients:

  • ‘The best software company we have ever used’

Ari Theodorou, Director at Anthony Pepe Estate Agents


  • ‘Awesome software – Ticks all the boxes’

Tim Foulkes, Senior Partner at Howard Cundey


  • “Reapit was always our number one choice. From day one, they’ve shown us why they are the most relied upon software provider in the industry.”

Jo Green, IT Manager at Gibbs Gillespie


  • “It’s a simple choice, if you want an off the shelf package there’s an abundance of cheap options, if you want something built around the way you do business its Reapit.”

Malcolm Prescott, Managing Director at Webbers

If you would like to learn more about Reapit and how we can help your agency, contact us today to discuss the best solution for your business.

Get in touch