The potential scandal of ‘portal juggling’ has made it into The Times.
The story addresses the practice of repeated re-listings on the likes of Rightmove and the concerns about how this could be distorting the market and misleading consumers.
The story quotes Mark Hayward, managing director of the NAEA, who told The Times: “Portal juggling cannot in any way be condoned. A practice that seeks to misinform, manipulate the truth or hide inaccuracies that would influence transactional decisions must cease.”
A spokeswoman for Rightmove said it had a “dedicated data quality team to ensure people see the most accurate information when they search for a home, and we have technology that detects and prevents attempts to upload incorrect listings”.
Purplebricks, the online estate agent, audited a series of its adverts on Rightmove following concerns raised by Cornish agent Chris Wood, and said it found no evidence of portal juggling. It does, however, allow users to reload properties following a “marketing break”.
A review by Rightmove also found no evidence of juggling, The Times story adds.