It’s a record! Rightmove reports busiest month ever for traffic

With stock available for sale down, Rightmove has reported its busiest-ever month with visits in January up 21m on the same month last year.

The portal also says that leads to agents and developers hit a new record of over 4.9m.

The uplift in traffic coincides with a well-documented drop in stock for sale, meaning it is likely that visitors could not find much in the way of new listings to look at.

Rightmove says there were over 127m visits last month, up almost 20% on January 2015 and surpassing the previous record of 118m set last August.

Phone and email leads beat the previous record set last July of over 4.8m.

Collectively the nation spent the equivalent of over 2,000 years browsing Rightmove in January. The busiest single day was Tuesday 26 with 4.7m visits.

Page views for the month hit a new record of 1.7bn, meaning people looked through over 1m more pages of property than in January 2015.

The most popular places people looked were London, Bristol, Cambridge and Milton Keynes.

Rightmove director Miles Shipside said: “These January statistics should give both sales and lettings agents confidence that an active year with plenty of business opportunities lies ahead.

“While January is usually a very busy month for home-hunting, the scale of these records shows just how habitual Rightmove has become when people are starting their property search.

“As Rightmove is the only place where people can search over 1m properties for sale and to rent, it’s clear that buyers, renters, sellers and landlords are all using us to search the whole market.

“The busiest ever start to the year gives a very confident outlook for the coming months, with some of the surge possibly coming from investors looking to make last minute deals before the changes to Stamp Duty come in on April 1, as well as first-time buyers looking to see if any of the schemes could help them get a foot on the property ladder.”

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4 Comments

  1. AgencyInsider

    Shame we can’t know how many of those visits are agents repeatedly accessing RM, and how many pages, on average, one buyer looks at during their buying journey.

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    1. Mark Walker

      But what is tangible is that these “record leads” are in a marketplace with only 50% of the deals done of 10 years ago.  Yet the bills for them are significantly higher than since then.  So somebody is getting something for nothing.

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      1. Chrispy

        You’re right Mark, we hardly spend anything in the local rag before the internet kicked off, oh hang on no we used to spend a fortune!!

         

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  2. Woodentop

    The UK population for 2014 was  64,596,800, so have we had that much migration that 100,000 million hits every month on RM is realistic? Use your own calculations to work it out, no matter how you divide that number in your favour, it sucks. Now they say they are up 21m!!!!!

    Claim whatever stats you like it means nothing unless it coverts into a sale and with less properties, errrrrr.

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